'schauma' is a personal care brand operating under 'Henkel,' a German-based global business that specializes in adhesive technologies, beauty care, and laundry & home care. In February 2022, Henkel unveiled a new brand image and product design strategy for its schauma brand. The new schauma packaging will focus on inclusivity and simplicity.
schauma's new design places minimalism, clear communication, and inclusiveness at the forefront. The bottles have a modern unisex design with an organized face. The face of the bottles features the new schauma logo, an image that describes what ingredients are used in the product, the name of the product, and a brief description of the purpose of the product. This design leaves space for the back of the bottle to clearly outline the implications of the product. This includes ingredients that some consumers may have allergies to as well as possible effects of using the product.
On top of the simplistic bottle design, schauma's new packages include 50% recycled plastic for the colored bottles and 98% recycled plastic for the clear bottles. Henkel's new schauma rebrand marks a positive change toward a sustainable, inclusive future for the personal care industry.
Simplified Inclusive Packaging
Henkel Debuted its New Brand Design and Packaging for 'schauma'
Trend Themes
1. Inclusive Packaging Design - There is an opportunity to create packaging that is minimalist, clear, and inclusive in design, allowing for transparency and accessibility to customers of all backgrounds and abilities.
2. Sustainable Packaging Materials - There is an opportunity to use environmentally friendly materials in packaging design, such as recycled plastic, to create more sustainable solutions.
3. Personal Care Rebranding - There is an opportunity to reinvent personal care brands by introducing new branding and product design strategies that align with modern values, such as sustainability and inclusivity.
Industry Implications
1. Personal Care - The personal care industry can benefit from introducing inclusive and sustainable packaging design.
2. Packaging - The packaging industry can benefit from developing innovative, sustainable solutions that meet the demand for ethical and eco-friendly packaging options.
3. Consumer Goods - The consumer goods industry can benefit from rebranding and introducing new packaging designs to appeal to modern consumers, who are increasingly conscious of environmental and social issues.