Hollywood stars Scarlett Johansson and Eva Mendes are using their sex appeal for a good cause with public service announcements (PSAs) to promote mobile phone recycling.
The campaign is organized by the Environmental Media Association (EMA) and Lionsgate studio, which hope to spread awareness among the starlets’ fans about how recycling can help lessen CO2 emissions by decreasing the energy needed to create new phones.
The Scarlett Johansson fronted PSA, "Answer the Call!" plays off the poster of her upcoming movie "The Spirit," which co-stars Eva Mendes.
The PSAs will start appearing in People magazine on Friday, September 19.
Movie Stars For Enivronment
Scarlett Johansson + Eva Mendes Say "Answer the Call!"
Trend Themes
1. Mobile Phone Recycling - The trend of mobile phone recycling as a means of reducing CO2 emissions through decreased energy consumption for phone manufacturing presents opportunities for businesses to innovate and offer eco-friendly products or services.
2. Celebrity Endorsements - The trend of using celebrity endorsements for social and environmental causes presents opportunities for businesses to collaborate with public figures and leverage their influence to communicate messages effectively.
3. Environmental Marketing - The trend of incorporating environmental initiatives into marketing campaigns presents opportunities for businesses to differentiate themselves and appeal to eco-conscious consumers.
Industry Implications
1. Mobile Phone Manufacturing - The mobile phone manufacturing industry can innovate by incorporating recycling programs into their production processes, as well as developing eco-friendly alternatives to plastic components.
2. Entertainment - The entertainment industry can explore collaborations with environmental organizations to promote sustainability and awareness among their audiences.
3. Marketing and Advertising - The marketing and advertising industry can incorporate environmental messaging into their campaigns to promote sustainability and showcase their clients' green initiatives.