This spring, young Copenhagen and Stockholm-based company Sjandinavisk plans to launch a colorful new batch of candles. The brand is all about Scandinavian culture and "hygge," an untranslatable word that loosely means cozy intimacy, gatherings and everyday moments.
The five new scents were inspired by the Scandinavian culture; the company hopes to bring a little piece of their traditions into the homes of others miles away. The fragrant candles are a celebration of a long awaited spring and summer, and the breathtakingly beautiful Scandinavian landscape. Overall, the company hopes to share with the world why its home is so special. The candles burn for 45 minutes and are encased in a beautiful painted glass.
These vibrant candles are the ideal gift for Easter or any other spring occasion. The candles can be purchased online and in stores around the world.
Vibrant Scandinavian Candles
Sjandinavisk Celebrates its Homeland With These Fragrant Votives
Trend Themes
1. Colorful Scandinavian Candles - Opportunity for disruptive innovation in the home fragrance industry by infusing vibrant colors into traditional candle designs.
2. Hygge-inspired Home Decor - Opportunity for disruptive innovation in the home decor industry by creating products that promote cozy intimacy and everyday moments.
3. Innovative Gift Ideas for Spring - Opportunity for disruptive innovation in the gift industry by offering unique and festive candles for Easter and other spring occasions.
Industry Implications
1. Home Fragrance - Opportunity for disruptive innovation in the home fragrance industry by infusing vibrant colors into traditional candle designs.
2. Home Decor - Opportunity for disruptive innovation in the home decor industry by creating products that promote cozy intimacy and everyday moments.
3. Gift - Opportunity for disruptive innovation in the gift industry by offering unique and festive candles for Easter and other spring occasions.