With pre-shampoo treatments and scalp scrubs, people are taking their hair and scalp health to the next level. To help consumers do so with ease, Nexxus created an entire hair care collection based on the scalp called the Scalp Inergy Collection. This first-ever scalp care range from the brand introduces a Gentle Exfoliating Scalp Scrub, a Leave-In Treatment, an In-Shower Foam Shampoo and an Ultra-Light Conditioner.
These free-from products avoid the use of ingredients like parabens and silicones and have the potential to help people literally get to the root of their hair concerns. Notably, the leave-in conditioner spray is packaged with a specially shaped nozzle that's designed to help the product easily reach the scalp.
Scalp Care Collections
Nexxus' 'Scalp Inergy' Collection Specifically Supports Scalp Health
Trend Themes
1. Scalp Health Movement - Consumers are placing greater attention and emphasis on scalp health, driving a demand for scalp-specific hair care products.
2. Pre-shampoo Treatments - Pre-shampoo scalp treatments, such as gentle exfoliants and leave-in conditioners, are gaining popularity among consumers as part of their hair care routines.
3. Plant-based, Free-from Formulas - Hair care products that are free from harsh and artificial ingredients, such as parabens and silicones, and that rely on plant-based formulas are becoming more prevalent in the market.
Industry Implications
1. Hair Care - Hair care companies can benefit from creating and marketing scalp-specific product lines, such as pre-shampoo treatments and gentle exfoliants, to cater to consumers' growing interest in scalp health.
2. Plant-based Products - Companies in the plant-based product industry can explore the development of natural, free-from hair care alternatives to traditional hair care products that rely on artificial ingredients.
3. Beauty and Wellness - Beauty and wellness companies can create more holistic product lines that address consumers' overall scalp and hair health in addition to their beauty needs, as consumers increasingly prioritize preventative and restorative self-care practices.