Pajama casual seems to be one of the most popular styles for teens and college coeds. Flowing flannel bottoms with skimpy tank tops and flip flops seem to be accepted in all situations; at sporting events, in supermarkets and airports. The trend seems to have no end.
Finally someone is speaking out. The Illinois State University College of Business has made "business casual" a requirement. Students of marketing and education must display a well groomed appearance during class to foster a more professional atmosphere.
Business Casual Required
College PJ Ban
Trend Themes
1. Professional Dressing Trend - The trend of dressing in a professional manner in academic institutions and workplaces.
2. Personal Branding Trend - Promoting individual brand among students by dressing professionally at academic institutions.
3. Smart Clothing Trend - The trend of integrating professional dress code into wearable technology.
Industry Implications
1. Education Industry - A trend towards promoting professionalism and personal branding among college students.
2. Fashion Industry - Adopting smart clothing technology that includes professional dressing.
3. Tech Industry - Integrating the latest wearable technology smart clothing to suit the professional dressing trends.