Dolomite introduces a look at its new capsule collection dubbed Saxifraga -- it is comprised of gear that prepares for outdoor adventures. The Italian brand is an expert in understanding hiking routes throughout the globe and has a heritage rooted in creating and manufacturing premium footwear and clothing for the outdoors.
The new capsule and its Saxifraga namesake are inspired by the name of a genus of small flowering plants. These plants thrive in high-elevation Alpines. The colorful florals are also the main inspiration for the new collection, highlighting its resilience above all else. The motif is referenced in terms of footwear and apparel, pushing boundaries of tradition as it is backed by avant-garde design research and more.
Hiking-Ready Adventurous Collections
Dolomite Introduces its New Saxifraga Collection
Trend Themes
1. Colorful Florals Motif - Innovation opportunity in integrating vibrant floral designs into outdoor gear and apparel to appeal to a new customer segment.
2. Avant-garde Design Research - Opportunity to disrupt the outdoor industry by incorporating cutting-edge design elements and materials into performance gear.
3. High-elevation Inspiration - Exploring opportunities to create outdoor collections that draw inspiration from high-elevation environments for enhanced performance.
Industry Implications
1. Outdoor Apparel - Innovative potential lies in infusing premium outdoor clothing with vibrant and resilient floral motifs for a fresh take on adventure wear.
2. Outdoor Footwear - Disruptive potential in the footwear sector by merging avant-garde design research with high-performance materials specifically tailored for outdoor expeditions.
3. Adventure Travel - Opportunities to revolutionize the adventure travel industry by offering gear and apparel collections inspired by high-elevation environments for superior functionality and style.