In an effort to address the pressing need to discuss climate change, Save the Flavors used ice cream as a source of conversation, bringing people together to discuss environmental sustainability over sweet treats. At the recent Climate Basecamp Save The Flavors event in Union Square Plaza, ice cream lovers' attention was piqued with flavors like "Choco too-late," "Don't Piss-tachio it all away" and "Vanilla Bean a good run."
These exceptionally limited-time flavors emphasize how beloved ingredients used to make favorite foods need to be protected as the climate warms. As part of the activation, Climate Basecamp welcomed guests to enjoy ice cream while learning about the ways that they can take action on the threats of climate change, and so that classic ice cream flavors can be served for generations to come.
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Trend Themes
1. Climate Change Conversations - Using ice cream as a conversation starter to discuss the pressing need to address climate change.
2. Environmental Sustainability Awareness - Raising awareness about environmental sustainability through limited-time ice cream flavors.
3. Action on Climate Change - Encouraging guests to take action on the threats of climate change while enjoying ice cream.
Industry Implications
1. Food and Beverage - Opportunities to incorporate sustainable practices in the production and sourcing of food ingredients.
2. Event Planning - Integrating creative and engaging elements like limited-time flavors to raise awareness about important issues in events.
3. Environmental Advocacy - Creating initiatives that use food-related experiences to promote awareness and action towards environmental protection.