UNIQLO UT introduces its newest collection -- this time the Japanese lifestyle label celebrates the works of American painter and photographer Saul Leiter. He was an early pioneer of color photography, and the brand celebrates that through a four-piece capsule.
It features two t-shirts that are detailed with a graphic taken back in the 50s. It captures some rainy and snowy days in New York City during the era. The tee with a rainy graphic reads the text "We live in a world of color. We’re surrounded by color." The second graphic tee boasts the name 'Footprints' and it has the subtext that reads "The street is a ballet. You next never know what is going to happen." The last two tees are based on a black backdrop with two graphics.
Photography-Adorned Graphic T-Shirts
UNIQLO Celebrates the Work of Saul Leiter in Latest Capsule
Trend Themes
1. Photography-inspired Apparel - The rise of incorporating iconic photographs onto clothing like t-shirts creates potential for apparel companies to license out famous artwork and build collaborations with historic photographers.
2. Graphic T-shirt Capsule Collections - Creating limited edition graphic t-shirt collections featuring the works of famous photographers or artists has the potential to draw in new customers and create buzz around the brand.
3. Celebrating Iconic Artists - Featuring the work of iconic artists and photographers on apparel creates opportunities for brands to connect with art enthusiasts and niche markets.
Industry Implications
1. Apparel - Apparel companies should consider creating graphic t-shirt lines featuring the works of photographers or artists to tap into niche markets and new customer bases.
2. Photography - Photographers and/or their estates could potentially license their work for use on apparel, creating a new revenue stream for their legacy and connecting with new audiences in a unique way.
3. Art Publishing - Art publishing companies could explore collaborations with apparel brands to feature the works of famous artists or photographers on limited edition graphic t-shirts, expanding the reach and accessibility of their artists' work.