The Bailissimo Traveling Bar, part of a promotion for Baileys Irish Cream, is a spectacle of color. The design, realized by Jump Studios of London, was focused on "communicating the concept of ‘infectious playfulness’ for Baileys."
Organically-shaped circular seating is at the base of draped translucent fabric tubes, and there are many pod-like areas for more private gatherings.
From Jump Studios: "The space is additionally embedded with colored heat or chip sensitive pads; once the drink is placed a colored ‘residue’ is left and as the people and drinks traverse the bar, this residue--or virus--is left behind and over time builds a patina or memory of activity."
When is the Traveling Baileys Bar coming to my neighborhood?
Nomadic Barvertising
Baileys Traveling Bar is a Sanctuary of Color and Cocktails
Trend Themes
1. Nomadic Barvertising - Creating unique and immersive experiences with mobile bars could generate buzz and attract new customers for liquor and alcohol brands.
2. Organic-shaped Designs - The use of organic shapes and translucent materials can create visually striking spaces that resonate with visitors and enhance brand recognition.
3. Interactive Concepts - Innovative interactive elements like colored heat or chip sensitive pads can make bar experiences more engaging and memorable, setting brands apart from competitors.
Industry Implications
1. Liquor and Alcohol - The use of unique mobile bars for advertising and promotions can help liquor and alcohol brands attract new customers and create brand awareness.
2. Hospitality and Events - Creating visually stunning and interactive bar spaces is crucial for businesses in the hospitality and events industries to attract customers and set themselves apart from competitors.
3. Design and Architecture - Designers and architects can use innovative and unconventional materials and shapes to create memorable and visually striking spaces for brands and businesses.