McDonald's recently announced that it will be outfitting the majority of its UK locations with Samsung Galaxy tablets. The chain began experimenting with tablets in some of its restaurants back in 2014 and these trials proved so successful that the chain is now rolling out the technology in more than 250 locations.
As part of McDonald's 'Experience of the Future' program, customers will be able to access Samsung Galaxy tablets installed throughout the restaurant. These touchscreen kiosks will run on software provided by SOTI and they will allow customers to play games, browse the web and access social media. As Head of IT Restaurant Solutions and Service at McDonald's UK Doug Baker explains, "the changes we're making as part of the 'Experience of the Future' programme bring us closer to the way people live their lives today." In other words, the technology will bring the chain into the 21st century by adding a new level of connectivity to the in-store experience.
Fast Food Gaming Systems
This Chain is Installing Samsung Galaxy Tablets in Its UK Locations
Trend Themes
1. Tablet Integration in Restaurants - The integration of tablets in fast food chains like McDonald's creates disruptive innovation opportunities for enhancing the customer experience and modernizing the in-store dining experience.
2. Interactive Kiosk Systems - The use of interactive kiosks equipped with Samsung Galaxy tablets opens up disruptive innovation opportunities for fast food chains to engage customers with games, web browsing, and social media during their visit.
3. Connectivity in Fast Food - The implementation of Samsung Galaxy tablets in McDonald's UK locations showcases the trend of enhancing connectivity in fast food chains, offering disruptive innovation opportunities to integrate technology and improve customer satisfaction.
Industry Implications
1. Fast Food - The fast food industry can adopt tablet integration to enhance customer engagement and offer a modernized dining experience.
2. Technology - The technology industry can capture the opportunity of supplying tablets and software solutions to fast food chains for interactive kiosk systems.
3. Hospitality - The hospitality industry, specifically fast food chains, can leverage tablet integration to improve customer satisfaction and adapt to the evolving digital preferences of consumers.