Sam's Club's VR shopping experience invites consumers to explore the iconic Griswold House from National Lampoon’s Christmas Vacation. COVID-19 has led to consumer reliance on online purchases, but that doesn't mean consumers don't miss the perks and experience of in-person shopping, especially as the holidays near.
This unique experience from Sam's Club is serving as a solution to the problem, offering something that's memorable and interactive while ensuring consumers remain socially distant. The virtual house is a replica of the film set, including everything from light fixtures to carpets. Different gift ideas fill each room, inviting consumers to explore as they would the shelves of a real store. Each item links back to the website for purchase.
Shoppable Home Film Sets
Sam's Club's VR Home Recreates National Lampoon's Griswold House
Trend Themes
1. VR Shopping Experiences - The use of VR technology to create immersive shopping experiences allows consumers to explore and interact with products virtually.
2. Replica Film Set Experiences - Recreating iconic film sets and allowing consumers to explore them virtually provides a unique and memorable shopping experience.
3. Enhanced Online Shopping Interactivity - Creating interactive virtual environments that mimic real-life stores can enhance the online shopping experience and make it more engaging for consumers.
Industry Implications
1. E-commerce - E-commerce platforms can seize the opportunity to integrate virtual reality technology into their shopping experiences, providing a competitive edge and improved customer engagement.
2. Film and Entertainment - Film and entertainment companies can explore partnerships with retail brands to create VR experiences based on iconic film sets, offering a new revenue stream and immersive engagement for fans.
3. Technology and Software Development - Companies specializing in virtual reality technology and software development can tap into the growing demand for innovative shopping experiences by creating platforms and tools that enable the replication of film sets and interactive virtual environments.