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Sam's Club is Expanding into Same-Day Alcohol Delivery

Sam's Club has announced it will be is starting a same-day alcohol delivery service. The delivery service will be taken on by one of Sam's Club partners, Instacart. The service is currently available across 215 stores in 12 U.S. states, with plans to expand in the coming months. States with the new service include Florida, California, Missouri, Hawaii, Idaho, Illinois, Ohio, Wyoming, Connecticut, Texas, Kentucky, and Minnesota.

Those living where the same-day alcohol delivery service is running can choose form the company's in-house brand 'Member's Mark.' Buyers can also access a wide selection of products, including Kendall Jackson Chardonnay, Modelo Especial, as well as Tito’s Handmade Vodka.

Ordering alcohol can be done using the Instacart app or website, with some deliveries arriving as fast as one hour after placing the order.
Trend Themes
1. Same-day Alcohol Delivery - The expansion of same-day alcohol delivery service can disrupt traditional liquor store sales and transform alcohol distribution processes.
2. Online Ordering - The ease of online ordering for alcohol can increase customer convenience and create opportunities for effective digital marketing strategies.
3. Partnership Synergy - The collaboration between retailers like Sam's Club and delivery services like Instacart can optimize the supply chain and create new business models.
Industry Implications
1. Retail - Sam's Club's expansion of same-day alcohol delivery service can disrupt traditional retail liquor stores and create new sales opportunities.
2. Delivery Services - Instacart's partnership with Sam's Club for alcohol delivery can increase their market share and create new revenue streams.
3. Alcohol Distribution - The growth of online ordering and delivery service for alcohol can disrupt traditional alcohol distribution and create new business models for retailers.

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