Fashion savvy and professional, Claudia Schiffer does it all in this Salvatore Ferragamo Spring/Summer 2010 campaign.
Ferragamo brings back the classic and chic whites, as well as bright summer colours in these short but very sweet prints. Clearly business trips can also be considered mini-vacations when you can look this good. Just looking at the prints has us reaching for a pair of shades (probably also by Ferragamo).
Implications - Shoppers are seeking out an element of prestige in all of their products. Everyday items which feature a luxurious aspect are more appealing than those which only perform a practical function. In order to appeal to a wider audience, companies could develop their designs with an elite style in mind.
Business High Fashion
Salvatore Ferragmo S/S 2010 Ad Campaign
Trend Themes
1. Luxurious Everyday Products - Developing everyday items with a luxurious aspect to appeal to a wider audience.
2. Classic and Chic Whites - Bringing back classic and chic white fashion to cater to fashion-savvy consumers.
3. Bright Summer Colors - Embracing bright summer colors in fashion to capture attention and create a vibrant aesthetic.
Industry Implications
1. Fashion - Incorporating elite style and luxurious elements into fashion designs for increased appeal.
2. Retail - Offering luxurious everyday products in retail stores to meet the demand for prestige in shoppers' purchases.
3. Advertising - Creating visually striking campaigns that highlight classic and chic white fashion and bright summer colors to attract consumers.