Moxie Sozo, a Boulder, Colorado-based design and advertising company, created this rad packaging for Fruta del Diablo salsa. The illustrations were inspired by the work of the Mexican artist Jose Guadalupe Posada, who made woodcuts of skeletons based on the Day of the Dead tradition in Mexico.
On the Day of the Dead (el Día de los Muertos), Mexicans celebrate those who have passed on with parties and public events. Skulls made out of sugar in the style of Posada’s skeletons are frequently eaten on Dia de los Muertos. I would buy this salsa just so I could keep the jar after the food is all gone.
Macabre Packaging
Fruta del Diablo Salsa Features Dia de los Muertos Skulls
Trend Themes
1. Dia De Los Muertos Packaging - Opportunity for brands to create packaging inspired by traditional Dia de los Muertos imagery and designs.
2. Cultural-inspired Packaging - Brands can explore packaging designs that draw inspiration from different cultural traditions to create unique and eye-catching products.
3. Art-inspired Packaging - Opportunity for brands to collaborate with artists or draw inspiration from renowned artworks to create visually appealing packaging.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage cultural and art-inspired packaging to attract consumers and differentiate their products in a crowded market.
2. Design and Advertising - Opportunity for design and advertising agencies to collaborate with brands in creating innovative and visually stunning packaging designs.
3. Art and Crafts - Art and crafts industry can find new avenues by partnering with brands to create unique packaging designs that showcase artistic craftsmanship.