Amsterdam-based creative agency Wieden + Kennedy Amsterdam partnered up with S7 Airlines for this heartwarming ad, featuring everyone's favorite: children.
Much like a Dove ad might in North America, the commercial asks a group of children a question and eagerly awaits their response. "Let's say you can go anyplace you can imagine," the ad asks. "What would this world look like?" The children cook up hypothetical flight destinations that include mermaids and wizards, stars that are within arms reach and lakes made out of chocolate. Because who wouldn't want to take a dip in the saccharine goodness of Lake Choco?
While putting children on camera for a commercial gain is a tactic exploited by advertising execs since the dawn of capitalism, this ad differs in that it shows, with a little bit of creative reinterpretation, children's imagination can be rooted in reality.
Childhood Imagination Commericials
This S7 Airlines Commercial Makes Kids Wildest Dreams a Reality
Trend Themes
1. Childhood Imagination Advertising - Bringing imagination to life in advertising campaigns which feature children as the protagonists.
2. Experiential Marketing - Offering unique and unforgettable experiences to customers through advertising campaigns.
3. Emotional Advertising - Creating emotional connections with customers through advertising campaigns that tap into their sense of wonder and curiosity.
Industry Implications
1. Airlines - Offering flights to exotic or fantastical destinations to appeal to consumers' imaginations and desires for adventure.
2. Toy Industry - Creating toys that allow children to imagine fantastical worlds and adventures.
3. Entertainment Industry - Developing movies, TV shows or video games that stimulate children's imagination and invite them to explore new worlds.