Feminine Medieval Fashion

The S Moda 'Musas de Fantasia' Editorial is Inspired by Archaic Stories

The S Moda 'Musas de Fantasia' editorial is inspired by archaic fairy tales, visualizing how the princesses and heroines must have looked in them. It revisits the medieval times for romantic ensembles that are fit for strong and powerful women. Complete with golden armor, these princesses can take on dragons, evil queens and more.

Lensed by Satoshi Saikusa, the S Moda 'Musas de Fantasia' editorial appears in the September 2012 issue of the magazine. It stars models Nadine Ponce and Ella Kandyba. The Brazilian and Ukrainian beauties were styled by fashion editor Francesca Rinciari. She pulled pieces from the racks of such labels as Balmain, Viktor & Rolf, Paco Rabanne and Dior. The regal looks were perfected by Jean Luc Amarin and Tiziana Raimondo.
Trend Themes
1. Medieval Fashion - Opportunity for designers to create modern fashion inspired by archaic fairy tales.
2. Strong and Powerful Women - Opportunity for brands to cater to the growing demand for empowering and confident fashion choices.
3. Romantic Ensembles - Opportunity for retailers to offer elegant and romantic clothing options that appeal to consumers seeking a sense of nostalgia.
Industry Implications
1. Fashion - Disruptive innovation opportunities for fashion brands to incorporate historical elements into their designs.
2. Beauty - Opportunity for beauty brands to create makeup and hair products that complement medieval-inspired fashion.
3. Entertainment - Opportunity for filmmakers, costume designers, and theater companies to incorporate elements of medieval fashion into their productions.

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