Bobby Whigham was the photographer for the Rxmance Fall/Winter 2011 lookbook. The no-fuss photos are net in a neighborhood where the models act silly and play around during the shoot. The fact that it isn't series is appealing and a breath of fresh air from a lot of the more popular brands advertisements.
The clothes featured in the Rxmance Fall/Winter 2011 lookbook have a skater vibe with an old-school remix. The lookbook is fun, cute and is easy to relate to.
Neighborhood Lookbooks
The Rxmance Fall/Winter 2011 Collection is Fun and Silly
Trend Themes
1. Playful Lookbooks - Using playful settings for fashion lookbooks
2. Skater-inspired Fashion - Fusing old-school skater style with modern fashion trends
3. Relatable Clothing Collections - Creating fashion collections that are easy to relate to for consumers
Industry Implications
1. Fashion Industry - Innovative and creative fashion brands can bring a fresh take to their lookbooks and clothing collections to stand out in the market
2. Photography Industry - Photographers can experiment with unique and playful settings to showcase fashion brands in unique ways
3. Skateboarding Industry - Skateboarding brands can fuse their traditional style with modern fashion elements to appeal to a wider audience