Erik Karlsson, famed Swedish defenceman and captain of the Ottawa Senators, is the face of Canadian label RW&CO.'s campaign for Fall 2018, working as a suiting ambassador to promote its newly designed performance-driven formal attire.
Intended for consumers who value modern yet timeless styles that are comfortable to wear, RW&CO presents the '40hr' suit, which is modeled by Karlsson. Also included in the new line is 'The Traveler Suit,' which is made with practicality in mind, with special earbud and passport pockets featured. 'The Essential Suit' is similarly versatile, and comes with an array of transitional pieces that makes it easy to switch up for different occasions.
Karlsson spoke on his desire to take part in the partnership with RW&CO. by stating, "In my wardrobe, I gravitate towards classic pieces that can be worn for years and when I’m in a suit, comfort is key. I dress according to how I feel and RW&CO. makes it easy to feel confident yet relaxed, especially when dressing up for game day."
The full collection is currently available from rw-com.com, as well as from select in-store locations across Canada.
Hockey Captain Fashion Partnerships
Erik Karlsson is RW&CO.'s New Suiting Ambassador for Fall 2018
Trend Themes
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2. Practical and Versatile Suiting - Disruptive innovation opportunity: Design suits with practical features such as special pockets for earbuds and passports.
3. Transitional Suiting with Transitional Pieces - Disruptive innovation opportunity: Develop suits that come with interchangeable pieces for different occasions.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Create a fashion retail business that focuses on performance-driven formal attire.
2. Men's Formal Wear - Disruptive innovation opportunity: Introduce practical and versatile features to men's suits, targeting modern consumers.
3. Online Retail - Disruptive innovation opportunity: Build an online retail platform specifically for selling transitional suiting with interchangeable pieces.