These rustic chips are appropriately named 'Chip Off the Old Block' thanks to their farm-inspired brand identity.
The branding of these chips has the same down-home charm that their name does, ensuring that consumers are aware of the fresh, farm-made quality of the potatoes the snacks are made from. Each of the bags is covered with a picture of overalls to reflect the fact that the rustic chips come from a business that has been kept alive by three generations of farmers. The branding is also able to accurately reflect the healthy benefits of these chips.
By establishing itself as a fresh and independent business, this brand is able to emphasize its own rustic charm while setting itself apart from competing chip distributors.
Farm-Inspired Snack Branding
These Rustic Chips Are Packaged With a Down-Home Design
Trend Themes
1. Rustic Packaging - Opportunity for chip brands to adopt farm-inspired branding that reflects a down-home charm.
2. Farm-to-table Marketing - Opportunity for food manufacturers to highlight the fresh, farm-made quality of their products through branding.
3. Heritage Storytelling - Opportunity for brands to showcase their history and generational expertise to establish authenticity and trust.
Industry Implications
1. Snack Food Industry - Opportunity for snack brands to differentiate themselves through unique packaging that exemplifies a rustic and farm-inspired design.
2. Food Packaging Industry - Opportunity for packaging companies to develop farm-inspired designs that evoke a sense of freshness and authenticity.
3. Marketing and Advertising Industry - Opportunity for marketing agencies to help brands build a narrative around their heritage and use it as a positioning tool to connect with consumers.