Karl Lagerfeld from the house of Chanel likes three things about Russia: Constructivism, Russian folklore and Imperial Russia, including Catherine the Great and Faberge.
In this collection for "pre-fall" 2009, Lagerfeld and Chanel mix it all together in an awe-inspiring line that features simple coats, tweed suits with military accessories, tubular knits, and babushka shoulders.
Implications - Historic and cultural influences offer a veritable smorgasbord of inspiration for companies and designers willing to look, and when historic sensibilities get mixed with modern ones, the resulting creation is often unlike anything that either time has seen before. This means that those who have the foresight to experiment between old and new have a great opportunity to offer consumers something that is altogether new and exciting.
Russian Front Fashion
Chanel Pre-Fall 2009 Loves Slavic Look
Trend Themes
1. Russian-inspired Fashion - There is an opportunity for fashion companies and designers to mix historic and cultural influences with modern sensibilities to create something new and exciting.
2. Mixing Old and New - Mixing historic and modern sensibilities can lead to the creation of unique products that consumers will find appealing.
3. Babushka Shoulders - The oversized shoulder trend inspired by traditional Russian babushka scarves can be incorporated into fashion designs for a unique flair.
Industry Implications
1. Fashion - Fashion designers and companies can take advantage of historic and cultural influences to create unique and appealing products for consumers.
2. Art and Design - Artists and designers can explore the intersection of historic and modern sensibilities to create new and exciting works that challenge traditional notions of art and design.
3. Textiles - Textile companies can incorporate traditional Russian motifs and designs into their products for a unique and trendy flair.