Nike's Philippines-based running track offers more than just an unconventional design, giving users the chance to compete with themselves.
The 'Unlimited Stadium' comes in the form of the print of the 'Nike Lunar Epic Shoe' and is 200 meters in length. The unusual running track gives people the ability to run against the virtual version of themselves, which is created when they run their first lap. After this lap, users are able to run with or against the avatar of themselves that was created --- which can be seen on the track's digital LED screens.
This running track works in multiple ways -- the first being that it focuses on self-improvement rather than competition with others. Its virtual nature and standout design reflects Nike's desire to become increasingly competitive in a market in which visualized results are shown to be more effective while resonating with consumers.
Virtual Running Tracks
This Nike Track Allows Users to Compete with Their Past Selves
Trend Themes
1. Self-improvement Running Tracks - The trend of running tracks that focus on self-improvement rather than competition with others could be a disruptive innovation opportunity for fitness and wellness industries.
2. Virtual Reality Workouts - The trend of virtual reality generating a stronger connection with workouts and providing a unique experience could be a disruptive innovation opportunity for sports, fitness, and gaming industries.
3. Interactive Fitness Technologies - The trend of gamifying workouts and augmenting reality within a fitness experience could be a disruptive innovation opportunity for sports and fitness industries.
Industry Implications
1. Fitness - The fitness industry could benefit from offering more self-improvement-focused running tracks and incorporating interactive fitness technologies to make workouts more engaging and immersive.
2. Wellness - The wellness industry could potentially incorporate virtual reality workouts, as well as other interactive fitness technologies, to enhance the overall customer experience.
3. Sports - The sports industry could explore the implementation of virtual reality workouts and other interactive fitness technologies to add new layers to their training and conditioning programs.