'Running Fools' is a really simple art project that I wish I had thought of. The concept could not be more simple, yet it works really well.
To participate, just put your camera on a 2-second timer and then just run away as fast and as far as you can. As well as being a great creative idea, I think active participation in 'Running Fools' may be a rather awesome way to keep fit.
Implications - In the past many photographers and artists alike felt the need to use expensive materials in order to create eye-catching presentations. However, as a result of the economic downturn experienced recently companies should create presentations that are cost effective -- just like this fleetography. The end product doesn't mean it will be less attractive consumers; they'll likely appreciate the ingenuity.
Fleetography
'Running Fools' Photo Series Masters the Art of the Auto-Timer
Trend Themes
1. Fleetography - The trend towards creative, low-cost photography using common technology (i.e. camera timer) for art projects or marketing campaigns.
2. Self-timer Workouts - Fitness and wellness industry can invent new workout routines that involve photography, like 'Running Fools', to leverage on creativity and add fun to their fitness regimes.
3. Low-cost Creative Presentations - The trend towards using simple yet creative techniques, like fleetography, to create unique presentations that are eye-catching and cost-effective and that cater to today's economy-conscious market.
Industry Implications
1. Photography - Fleetography concept allows photographers and artists to produce stunning low-cost imagery presented in a way that is unique and interesting to audiences, thus disrupting traditional photography methods.
2. Fitness and Wellness - Fitness and wellness businesses can leverage on the creativity associated with fleetography to provide customers with new and engaging workout routines that focus on photography and personal progress, disrupting traditional exercise program structures.
3. Marketing and Advertising - Marketing and advertising companies can find fresh and engaging ways to promote their products or services using fleetography, a low-cost and creative way to create unique presentations that engage wider audiences and disrupt traditional advertising techniques.