A spic and span place doesn't mean it will be devoid of noise, but the Rowenta Vacuum Cleaner campaign shows what won't be making a peep. With the tag line, "Everything else seems louder," it hilariously illustrates how typically quiet scenarios will sound epically loud. From a drop of water to a fallen leaf and sneakily slumbering employee, everything will eclipse the soft whisper of this vacuum.
The Rowenta Vacuum Cleaner campaign was conceived and executed by Publicis Conseil, an ad agency based in Paris, France. Art directed by Yves-Eric Deboey and Jean Weessa with creative direction by Frederic Royer, the pristine settings were shot by photographer Jean-Baptiste Begez. Nevertheless, it is the bold typography stemming from unexpected sources that will catch people's eyes.
Loud Typography Ads
The Rowenta Vacuum Cleaner Campaign Focuses on Its Quiet Nature
Trend Themes
1. Typography in Advertising - Disruptive innovation opportunity: Exploring unconventional sources and placements of typography in advertising campaigns.
2. Humor in Advertising - Disruptive innovation opportunity: Incorporating humor to convey the unique features and benefits of a product or service in advertising campaigns.
3. Quiet Technology - Disruptive innovation opportunity: Developing quiet technology solutions across various industries to enhance user experience and minimize noise pollution.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Creating visually striking and disruptive advertising campaigns that capture attention and leave a lasting impression.
2. Home Appliances - Disruptive innovation opportunity: Designing and promoting home appliances that offer a quieter operation to enhance comfort and reduce noise disturbance.
3. Photography - Disruptive innovation opportunity: Exploring new ways to incorporate typography and creative elements into photographic compositions to add depth and impact.