The Rowdy Energy Power Burn drink is a calorie-burning refreshment from the brand focused on providing health-conscious consumers with a way to increase their alertness, while also boosting their caloric output.
The energy drink is formulated with 160mg of natural caffeine that's sourced from green tea and green coffee beans, and contains just five-calories per serving. The drink also contains no sugar, artificial sweeteners, preservatives or flavors and comes in four flavor options including Pineapple Passionfruit, Watermelon, Mango Dragonfruit and Pink Lemonade.
CEO and Co-Founder Jeff Church spoke on the new Rowdy Energy Power Burn drink saying, "We’re thrilled to introduce this new line as the initial response has been overwhelmingly positive with consumers loving the taste and being excited about the calorie-burning aspect. It’s important for Rowdy to continue to stand out in the growing energy drink category and having this new health-forward, thermogenic line allows us to be at the forefront of innovation within the industry."
Calorie-Burning Energy Drinks
Rowdy Energy Power Burn Will Burn 135-Calories Per Can
Trend Themes
1. Calorie-burning Drinks - The development of calorie-burning drinks is a trend that responds to the growing health-consciousness of consumers.
2. Green Tea/green Coffee Drinks - The trend of using green tea or green coffee beans as a source of natural caffeine in energy drinks reflects the growing demand for natural ingredients and alternatives to artificial stimulants.
3. Sugar-free Drinks - The trend of sugar-free drinks like Rowdy Energy Power Burn responds to the increasing concerns of consumers about the negative health effects of consuming sugary products.
Industry Implications
1. Beverage Industry - The development of calorie-burning and sugar-free drinks presents a disruptive innovation opportunity for the Beverage Industry, which can attract health-conscious consumers and differentiate its products from competitors.
2. Fitness/weight-loss Industry - The trend of calorie-burning drinks can create a new market segment within the Fitness/Weight-Loss Industry and offer new product alternatives to consumers who are looking for ways to burn calories without exercising intensely.
3. Natural Ingredients Industry - The trend of using natural ingredients like green tea or green coffee beans in energy drinks presents a disruptive innovation opportunity for the Natural Ingredients Industry, which can supply raw materials for healthier and more sustainable products.