Kilo Design's Roulade couch is the latest in a line of fashionable and multifunctional furniture. The Roulade is actually a bit like a chair and a couch; it invites you to take a seat or take a nap.
The Roulade couch's bright green design makes it really stand out. Functional utility plus bright and energetic color add up to a great design equation. For more from Kilo Design, check out their site.
Implications - Consumers are looking for products that feature a more subtle aesthetic. Items that contain a simpler style are appealing to those who want to maintain a classic look. Companies trying to increase their appeal could hone in on this.
Understated Utility Furniture
Kilo Design's Roulade Couch Is Fashionably Useful
Trend Themes
1. Subtle Aesthetics - Disruptive innovation opportunity: Companies can focus on designing products with a more understated and classic aesthetic to attract consumers who prefer a simpler style.
2. Multifunctional Furniture - Disruptive innovation opportunity: Industries can explore the development of furniture that serves multiple purposes, such as combining a chair and a couch, to meet the demand for practical and versatile designs.
3. Energetic Colors - Disruptive innovation opportunity: Companies can experiment with bold and vibrant color schemes, like the bright green in the Roulade couch, to create eye-catching and energizing designs that resonate with consumers.
Industry Implications
1. Furniture Design - Disruptive innovation opportunity: Furniture designers can adopt a more subtle and multifunctional approach to cater to consumers' desire for practical yet aesthetically pleasing pieces.
2. Interior Design - Disruptive innovation opportunity: Interior designers can incorporate furniture with subtle aesthetics and multifunctional features into their projects to create spaces that balance style and functionality.
3. Home Decor Retail - Disruptive innovation opportunity: Retailers in the home decor industry can curate a collection of furniture and accessories that embrace energetic colors, catering to customers seeking vibrant and statement-making design items.