The Rotten Gummy Worms are the latest addition to the snack brand's product portfolio that will provide Millennial consumers with a lifestyle-conscious way to relive the glory days of their youth.
The candies come in Original and Sour versions, which are both reported by the brand to contain 60% less sugar than leading alternatives and are free from sugar alcohol and artificial sweeteners. The product comes in 100% computable packaging covered in vibrant neon branding that pays homage to the gross-out culture of the 90s that Millennial consumers grew up with.
The Rotten Gummy Worms are priced at $30 per box, and come in four flavors for the Original and Sour versions including Barfin’ Blue Raspberry, Mischievous Mango, Weirdo Watermelon and Slobberin’ Strawberry.
Millennial-Targeted Gummy Candies
Rotten Gummy Worms are Inspired by 90s Gross-Out Culture
Trend Themes
1. Eco-friendly Gummy Candies - The Rotten Gummy Worms offer an eco-friendly option for Millennial consumers who want to indulge in nostalgic snacks while being mindful of their environmental impact.
2. Low-sugar Gummy Candies - With 60% less sugar than leading alternatives, the Rotten Gummy Worms cater to health-conscious Millennials seeking guilt-free indulgence in their favorite childhood treats.
3. Nostalgic Gummy Candies - Drawing inspiration from the gross-out culture of the 90s, the Rotten Gummy Worms tap into the nostalgia trend, offering Millennials a taste of their youth in a modern package.
Industry Implications
1. Confectionery - The Rotten Gummy Worms illustrate a disruptive innovation opportunity for the confectionery industry to meet the changing preferences of Millennial consumers.
2. Sustainable Packaging - With its 100% compostable packaging, the Rotten Gummy Worms open up possibilities for the sustainable packaging industry to cater to eco-conscious millennials.
3. Healthy Snacks - By offering low-sugar options with no artificial sweeteners, the Rotten Gummy Worms contribute to the growing market for healthy snacks that appeal to health-conscious individuals.