Since everyone seems to be predicting the end of print magazines as we know them, Rotary magazine has introduced a rather innovative way to keep the tradition alive by being nontraditional.
Founded by Luke Archer and Jack Maxwell, Rotary magazine is essentially a 35mm slide-projected publication. According to PSFK, the magazine is made up of carefully selected and edited slides that promote an alternative way of "reading" a magazine.
Slide-Projected Publications
The Rotary Magazine is a Nontraditional Reading Alternative
Trend Themes
1. Nontraditional Magazines - There is an opportunity to create more nontraditional ways of reading magazines.
2. Interactive Reading - There is an opportunity to create more interactive reading experiences for consumers.
3. Innovative Publication Formats - There is an opportunity to experiment with new publication formats that challenge traditional print magazines.
Industry Implications
1. Publishing Industry - The publishing industry can benefit from exploring and experimenting with nontraditional ways of creating and distributing content.
2. Technology Industry - The technology industry can explore ways to integrate technology into print publications for a more interactive experience.
3. Entertainment Industry - The entertainment industry could be inspired to create new and innovative forms of content that challenge traditional formats.