Lush's Rose Butterfly bath bomb is definitely a winner, both in the scent and aesthetic departments, as well as in the sustainability category. The product presents consumers with a soothing blend of rose and Sicilian lemon oils that promises to elevate the sense. Corn starch and cream of tartar are added to "leave the skin as smooth as can be." The rose oil is said to contribute with its heady floral fragrance, while the lemon oil boosts one's mood.
Rose Butterfly is completely vegan and is made in Canada. Committed to climate justice, Lush donates 100% of the sale price (minus the taxes) to the Pollinator Partnership—dedicated exclusively to the protection and promotion of pollinators in our ecosystems—and other sustainability-minded non-profit organizations.
Charitable Butterfly-Shaped Bath Bombs
Lush's Rose Butterfly is "Mariposa Magic"
Trend Themes
1. Sustainable Products - There is a growing trend towards more sustainable and environmentally friendly products, like Lush's Rose Butterfly bath bomb, that attract conscious consumers.
2. Charitable Donations - More companies are incorporating charitable donations into their business models, as Lush does with their donation of 100% of the sale price of the Rose Butterfly bath bomb.
3. Aromatherapy - There is an emerging trend towards using scents like rose and lemon oils as a way to improve mood and wellbeing, as seen in Lush's Rose Butterfly bath bomb.
Industry Implications
1. Beauty and Personal Care - Opportunities for innovation in sustainable and environmentally friendly product options that incorporate charitable donations, as Lush does with their Rose Butterfly bath bomb, are available in the beauty and personal care industry.
2. Non-profit Organizations - There are opportunities for non-profit organizations to partner with companies to receive charitable donations, like the Pollinator Partnership does with Lush's donation from the sale of the Rose Butterfly bath bomb.
3. Aromatherapy and Wellness - There are opportunities for innovation in the aromatherapy and wellness industry by incorporating scents like rose and lemon oils into products like bath bombs, as Lush does with their Rose Butterfly bath bomb.