Le Labo, a high-end New York-based perfume brand, has announced the relaunch of 'Rose 31,' a best-selling fragrance that boasts a sophisticated rose-like scent that is perfect for the summer season.
'Rose 31' is made from the centifolia rose, which blooms every May. This type of rose boasts a particularly masculine scent, which allows the Le Labo fragrance to stand out from other more feminine rose-based perfumes. In addition to being sold as a standalone fragrance, the brand is also selling Rose 31-scented shampoo, hand soap, body wash, laundry detergent, and oil.
For those interested in a luxury summertime scent, Rose 31 is now available to purchase from Le Labo's website and at select physical retailers in the United States.
Centifolia Rose Perfumes
Le Labo Reintroduces Its Iconic 'Rose 31' Scent in Time for Summer
Trend Themes
1. Centifolia Rose Scents - The use of centifolia rose in fragrances and other personal care products is becoming popular, presenting market opportunities for brands to create unique products.
2. Gender-blurring Fragrances - Fragrance brands are exploring gender-neutral scents and incorporating traditionally masculine scents, like centifolia rose, in their products.
3. Multi-product Fragrance Lineups - Brands, like Le Labo, are expanding their fragrance offerings into other personal care products, such as shampoo, body wash, and laundry detergent.
Industry Implications
1. Perfume - Perfume brands can utilize the centifolia rose and explore other unique scent combinations to create new fragrances and scent products.
2. Personal Care - With the expansion of fragrance lineups into other personal care products, there are opportunities for personal care brands to create more luxurious and unique offerings.
3. Retail - As more high-end fragrance brands expand into other product categories, retailers can offer a wider variety of luxury fragrance-related products to customers.