Earlier this spring, Bompas & Parr hosted an unusual date night dubbed 'Romancing the Armpit.' For those frustrated with the difficulties of meeting a potential love interest, this event provided a different way to approach the idea of matchmaking.
Romancing the Armpit was held in May of 2016 at the London venue Alcoholic Architecture. Unlike a normal speed dating event, the unusual date night involved participants donning paper bags to hide their faces and then sniffing out potential matches. The idea behind the event was to look at the way pheromones influence attraction and how the Major Histocompatibility Complex molecules in body odor could bring people together.
With no rules on cleanliness or coiffure, Romancing the Armpit gave singles a unique opportunity to see if catching a whiff of someone else's natural scent could lead to true romance.
Armpit-Sniffing Date Nights
The Romancing the Armpit Event Had Singles Sniffing Out Their Matches
Trend Themes
1. Sensory Matchmaking - Using unconventional sensory experiences, like armpit-sniffing, to match potential love interests based on the influence of pheromones and body odor.
2. Alternative Speed Dating - Exploring new formats of speed dating events, such as the use of paper bags to hide faces and encourage sensory interactions.
3. Pheromone-based Attraction - Examining the role of pheromones and the Major Histocompatibility Complex molecules in body odor as a factor in forming romantic connections.
Industry Implications
1. Dating and Matchmaking - Innovations in sensory matchmaking can disrupt the traditional dating and matchmaking industry by offering unique and unconventional dating experiences.
2. Event Planning and Entertainment - Alternative speed dating events, like Romancing the Armpit, provide opportunities for event planners and entertainers to create unique and memorable experiences for singles.
3. Personal Care and Fragrance - The focus on body odor and pheromones in Romancing the Armpit event opens up opportunities for companies in the personal care and fragrance industry to develop products that enhance or mimic natural scents for attraction purposes.