London-based fashion label Roksanda has announced that it will launch a series of NFTs as part of its upcoming Autumn/Winter 2022 collection. The NFTs, which have been created in partnership with Clearpay, will drop during London Fashion Week.
The new NFTs will be released using a tier-based system, with prices ranging from 25 pounds for one of 500 3D garment renderings to 250 pounds for one of 250 3D animated costume renderings. The top-tier NFTs will be limited for sale to just ten customers total and priced at a whopping 5,000 pounds each.
"We’re proud to be able to help democratize fashion and enable consumers to buy, interact, and engage with Roksanda’s artistry in such an innovative way. It’s exciting to see this all come to life at such an important moment in the British fashion calendar,"
Three-Tiered Fashion NFTs
Roksanda Will Launch Its First NFT Collection During London Fashion Week
Trend Themes
1. Fashion Nfts - The increasing popularity of NFTs in the fashion industry provides opportunities for designers to create unique pieces and engage with consumers in new ways.
2. Tier-based Selling - The use of a tier-based selling model can increase both exclusivity and accessibility for consumers, creating a potential new avenue for revenue growth for fashion brands.
3. Democratization of Fashion - The ability for consumers to purchase NFTs of fashion designs creates a more democratized fashion industry, providing opportunities for both established and emerging designers to connect with a wider audience.
Industry Implications
1. Fashion - The use of NFTs and tier-based selling models is disrupting traditional sales methods and could provide new revenue streams for fashion brands.
2. Technology - The rise of NFTs as a digital asset requires the use of blockchain technology, creating opportunities for companies specializing in this field.
3. Art - The use of NFTs creates a new way to value and sell digital art, disrupting traditional art sales and connecting artists with a wider audience.