The Rocky Road Collection from EDY'S (Dreyer's) pays tribute to the original Rocky Road ice cream and it puts a fresh new spin on nostalgic childhood favorites. The new ice cream collection celebrates Rocky Road as one of the first ice cream flavors with mix-ins and the collection runs with the idea for six decadent flavors with equally as decadent ingredient infusions.
Alongside The Original Rocky Road, chocolate-flavored ice cream lovers will find indulgent treats like Mocha Almond Avenue, which uplevels coffee ice cream with swirls of fudge and crunchy almonds. There are also a few brand-new creations like Salted Caramel Pretzel Path, Brownie Brick Road and Cookie Cobblestone, all of which feature playful names that riff on the original inspiration.
Loaded Chocolate-Flavored Ice Creams
The Rocky Road Collection is Full of Indulgent Mix-Ins
Trend Themes
1. Indulgent Ice Cream Mix-ins - There is an opportunity for ice cream companies to create more indulgent mix-ins with unique flavor combinations.
2. Updating Nostalgic Flavors - Updating nostalgic flavors can attract customers looking for a modern twist on classic treats.
3. Playful Flavor Naming - Creative flavor naming can add a sense of fun and excitement to ice cream offerings.
Industry Implications
1. Ice Cream Manufacturing - Ice cream companies can incorporate new and unique ingredients into their products to create more luxurious and indulgent ice creams.
2. Food and Beverage Retail - Retailers can up-sell specialty ice cream collections like EDY’S Rocky Road Collection to customers looking for unique flavor experiences.
3. Marketing and Advertising - Marketing firms can develop creative campaigns centered around playful flavor naming to attract a younger and more adventurous consumer base.