Rockstar Focus is an all-new offering from Rockstar Energy Drink that specifically enhances mental focus and cognition.
Knowing that its customer base would appreciate a new product that delivers a mental boost and support focus, all the while delivering the energy they need, Rockstar Energy set out to develop Rockstar Focus. "We found that 64% of our consumers share a heavy interest in the ingredient, Lion's Mane," said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category.
Rockstar Focus takes the form of a zero-sugar, calorie-free beverage that taps into the power of a functional mushroom with B vitamins and caffeine. Available in Lemon Lime, White Peach and Orange Pineapple, Rockstar Focus delivers refreshment and helps to refuel the mind and body.
Mentally Refreshing Beverages
Rockstar Focus Boosts Both Mental Focus and Energy
Trend Themes
1. Functional Mushroom Beverages - Functional mushroom beverages are gaining popularity as they offer mental boost and support focus.
2. Zero-sugar Calorie-free Drinks - Zero-sugar calorie-free drinks are becoming a preferred choice for consumers seeking refreshing options while maintaining a healthy lifestyle.
3. Mental Focus and Energy Enhancing Products - The demand for products that enhance mental focus and energy is increasing, leading to innovation in this space.
Industry Implications
1. Energy Drink Industry - The energy drink industry has an opportunity to develop beverages that provide both mental focus and energy.
2. Functional Beverage Industry - The functional beverage industry can explore the potential of incorporating functional mushrooms into their products to cater to the demand for mental-boosting drinks.
3. Health and Wellness Industry - The health and wellness industry can tap into the market by offering zero-sugar calorie-free beverages with ingredients that promote mental focus and energy.