ROAR Organic Plus is the latest product innovation being launched by the brand to provide consumers with an easy way to access fast, flavorful hydration from anywhere. The product is formulated with a blend of vitamins and minerals, and comes in individual sachets to allow the powder to be easily mixed in a bottle of water or glass. The complete hydration product features vitamin C and zinc along with just 20-calories per serving and two-grams of sugar.
President Bill Lange spoke on the ROAR Organic Plus product saying, "We are incredibly excited about the powders launch as it gives us the opportunity to expand into a trending category and allows us to provide another hydration solution to Roar consumers."
Ready-to-Mix Hydration Powders
ROAR Organic Plus is Packed with Vitamins and Electrolytes
Trend Themes
1. Individual Hydration Sachets - Bringing in individual hydration sachets opens up opportunities for consumers to carry hydration sachets and mix them wherever and whenever needed.
2. Ready-to-mix Powdered Hydration Products - Companies have a chance to expand powdered hydration products by creating a wider range of products. Consumers seek flavored powders that can be incorporated into their beverages.
3. Fortified Hydration Products - The introduction of fortified hydration products like those with vitamins and minerals resonates well with health-conscious consumers.
Industry Implications
1. Sports and Fitness Industry - Sports and fitness industries can leverage personalized and fortified hydration powders and products to cater to the needs of athletes and fitness enthusiasts alike.
2. Travel and Hospitality Industry - Hotels and airlines can provide customers with hydration sachets or bottled water, saving them time and energy looking for access to decent drinking water.
3. Food and Beverage Industry - The food and beverage industry opens up opportunities for consumer participation. Companies can encourage collaboration with customers for the creation of personalized, flavored hydration powder products.