Kenya-based mobile provider Telkom recently introduced a new roaming bundle that targets families living in the region, as well as in Rwanda, Uganda and South Sudan.
The service hopes to save users money by cutting costs on frequent calls they would make anyway. Titled the "Mashariki Roaming Bundle, the product is part of Kenya’s third largest telco mandate that is purposely put in place to encourage users to reach family and friends sans incurring high bills."
Telkom's Mshariki Roaming Bundle is ideal for mobile users who primarily communicate via voice calls or text messages and includes two package options -- the 'Mashariki KES 500' consisting of 65 minutes of talk and a 130 SMS cap, and 'Mashariki KES 1000' which includes 130 mins of talk and an added 260 minutes.
Affordable African Mobile Bundles
Telkom's Mashariki Roaming Bundle Targets Kenyan Consumers
Trend Themes
1. Affordable Mobile Roaming - Telkom's Mashariki Roaming Bundle offers affordable mobile roaming options for users in Kenya, Rwanda, Uganda, and South Sudan, potentially disrupting traditional roaming services.
2. Family-focused Mobile Plans - Telkom's Mashariki Roaming Bundle targets families living in the region, providing cost savings on frequent calls and text messages to encourage communication among family members.
3. Value-driven Telecommunication - Telkom's introduction of affordable roaming bundles reflects a larger trend in the telecommunication industry towards offering value-driven services to meet the needs of cost-conscious consumers.
Industry Implications
1. Telecommunications - The telecommunications industry can explore opportunities to offer affordable roaming bundles like Telkom's Mashariki Roaming Bundle to attract and retain customers in different markets.
2. Travel and Tourism - The travel and tourism industry can leverage affordable mobile roaming bundles to enhance the travel experience for tourists visiting Kenya, Rwanda, Uganda, and South Sudan.
3. Family Services - Companies that specialize in family services can partner with telcos like Telkom to provide added benefits and offers for families using the Mashariki Roaming Bundle.