If the word "slacktivist" is new to you, it certainly won't be after you take a look at the Rise of the Slacktivist infographic.
As a portmanteau of the words "slacker" and "activist," the word slacktivist should be pretty self-explanatory. Thanks to the immense and often overwhelming power of the internet, it is easier than ever for online users to participate in slacktivism.
The Rise of the Slacktivist infographic includes ten signs that you might be a slacktivist, including sharing an online video about a cause, wearing an awareness bracelet, donating money through a text message and signing an online petition.
While those are all great things to do, the Rise of the Slacktivist infographic illustrates that there is so much more to be done.
Lazy Activism Statistics
The Rise of the Slacktivist Infographic is Full of Interesting Info
Trend Themes
1. Rise of Slacktivism - Opportunities for businesses to create platforms that facilitate meaningful online activism and bridge the gap between slacktivism and real-world impact.
2. Online Philanthropy - Innovative ways for businesses to leverage technology to increase donations and make charitable giving more accessible and convenient.
3. Virtual Advocacy - Potential for businesses to develop digital tools and platforms that enable users to make a greater impact through online activism.
Industry Implications
1. Social Media - Opportunities for social media companies to create features that engage and empower users in meaningful activism efforts.
2. Tech and E-commerce - Disruptive innovation opportunities for tech and e-commerce companies to develop online platforms that connect consumers with non-profit organizations and causes they care about.
3. Fundraising and Non-profit - Potential for non-profit organizations to adopt digital fundraising strategies and utilize online advocacy tools to amplify their impact and reach a wider audience.