Rise & Energize is a new scrub being offered by the St. Ives skincare brand, that smells like the scents that one might find in the tropics.
The scrub comes on the tails of the brand's #NextTopScrub campaign, which let customers decide what they wanted to see in the brand's new facial exfoliator. After taking feedback from its consumers, the brand decided to release Rise & Energize – which features the moisturizing benefits of coconut, and the energizing benefits of caffeine. These ingredients come together to offer a scrub that is refreshing, enhances the appearance and texture of the skin, and has an addictive coconut and coffee smell.
The Rise & Energize scrub is being offered in limited quantities.
Tropical Facial Scrubs
The St. Ives Rise & Energize Scrub Works to Refresh the Skin
Trend Themes
1. Natural Skincare Products - The Rise & Energize scrub shows the growing demand for natural skincare products among consumers, presenting opportunities for businesses to develop more sustainable and eco-friendly skincare options.
2. Customer Feedback-driven Product Development - The success of the #NextTopScrub campaign highlights the importance of listening to customer feedback and using it to inform product development decisions, paving the way for businesses to incorporate similar strategies to better meet customer needs.
3. Multifunctional Beauty Products - The combination of coconut and caffeine in the Rise & Energize scrub demonstrates a trend towards multifunctional beauty products that offer both aesthetic and functional benefits, paving the way for new product formulations that address multiple consumer concerns in one go.
Industry Implications
1. Skincare Industry - The Rise & Energize scrub indicates that there is an opportunity for companies to capitalize on the growing interest in skincare, by offering innovative, natural, and eco-friendly products.
2. Consumer Goods Industry - The success of the #NextTopScrub campaign highlights the opportunities for businesses in the consumer goods industry to increase customer engagement and loyalty by incorporating customer feedback into product development processes.
3. Beauty Industry - The trend towards multifunctional beauty products creates opportunities for companies to innovate and differentiate themselves by creating products that offer both aesthetic and functional benefits.