Rihanna's new album release 'Anti' is breaking barriers for less controversial reasons than many may expect -- the album's cover poetry has been translated to Braille, allowing the sight-impaired to experience its impact.
Designed for "all to see," Anti's album art and poetry aims to reach the masses and is a raw and honest depiction of the singer's state of mind and artistic vision. Rihanna's new album is not only gaining attention for its hit singles but is also a ground-breaking example of inclusive marketing.
While most music releases focus on auditory senses, album art is an integral part of an artist's brand message but is often limited to visual experience. Though sight-impaired music fans don't often get to experience this aspect of their favorite music, Rihanna's Braille album cover gives them a new window into the star's self-expression.
Braille Album Covers
Rihanna's New Album Art Can Be Experienced by Sight-Impaired Fans
Trend Themes
1. Inclusive Marketing - Braille album covers create opportunities for inclusive marketing by providing visually impaired individuals with a new way to experience visual aspects of music.
2. Accessible Design - The use of Braille on album covers demonstrates the potential for accessible design in the music industry, enabling visually impaired fans to engage with and appreciate visual elements of albums.
3. Multisensory Experiences - Braille album covers highlight the importance of creating multisensory experiences in music, allowing sight-impaired individuals to engage with visual elements and enhancing the overall experience.
Industry Implications
1. Music - The music industry can explore the use of Braille album covers to cater to visually impaired fans and adopt inclusive marketing strategies.
2. Art and Design - The use of Braille on album covers opens up opportunities for the art and design industry to create more inclusive and accessible visual experiences.
3. Assistive Technology - Braille album covers present an opportunity for the assistive technology industry to develop innovative solutions for visually impaired individuals to engage with visual elements in various contexts.