The Wendy's Rick and Morty soda flavors are being launched by the QSR brand as part of its partnership with Adult Swim to offer avid fans of the show with a themed way to quench their thirst.
The soda flavors include the Mello Yello Portal Time Lemon Lime and BerryJerryboree, which both come in regular and zero sugar options. The refreshments are arriving alongside the show's latest season that's set to start airing every Sunday starting on Sunday, June 20.
The Wendy's Rick and Morty soda flavors are being launched at more than 5,000 participating locations that have Coca-Cola Freestyle machines. The sodas are launching along with a special promotion that will provide fans with free delivery when ordering through the brand's app from June 17 through July 1, 2021 with no minimum purchase necessary.
Cartoon-Themed Soda Flavors
The Wendy's Rick and Morty Soda Flavors are Arriving at Locations Now
Trend Themes
1. Cartoon-themed Beverages - More QSR brands can collaborate with popular TV shows or movies to produce limited edition soda or other themed drinks.
2. Promotions Via Delivery Apps - Other QSR brands can offer promotions and incentives through their own or third party apps to drive traffic and engagement.
3. Customizable Soda Machines - Companies in the beverage industry can invest in customizable and interactive soda machines to cater to consumer demand for unique drink experiences.
Industry Implications
1. Quick Service Restaurants - QSR brands can incorporate pop culture collaborations like themed beverages to boost customer engagement and drive sales.
2. Food Delivery Apps - Delivery apps and services can offer special promotions and discounts to entice more users to order from their platform.
3. Beverage Industry - The beverage industry can invest in new technologies and creative collaborations to differentiate themselves in a crowded market and better cater to consumer preferences.