Rhythm Sparkling Hemp Beverages was previously known as Rhythm CBD Seltzers. The brand recently announced a major rebrand that spotlighted its beverages' functionalities rather than flavors. The changes are featured both inside and outside of the can.
On the inside, the beverage now boasts 25 milligrams of nano-emulsified, broad-spectrum hemp extracts peer 12oz can. This is a 66% increase from its previous formulas. Additionally, three of Rhythm's formulas were renamed to better reflect their functions. Rhythm Energy is a caffeinated beverage to energize the user. Rhythm Hydrate boasts electrolytes and B-vitamins to power the user. Finally, Rhythm Sleep is now made with 2 milligrams of CBN isolate instead of melatonin. These changes were made in partnership with Vertosa, a science-first cannabis company.
Reformulated Sparkling CBD Beverages
Rhythm Sparkling Hemp Beverages Increased its CBD Dosage
Trend Themes
1. Increased CBD Dosage - The trend of increasing the dosage of CBD in beverages presents an opportunity for brands to stand out in the market and provide stronger benefits to consumers.
2. Rebranding Functionalities - The trend of rebranding to highlight the functionalities of a product rather than flavors can lead to increased consumer interest and differentiation from competitors.
3. Partnering with Cannabis Science Companies - The trend of partnering with cannabis science companies such as Vertosa can lead to the creation of innovative and scientifically-backed products that appeal to health-conscious consumers.
Industry Implications
1. CBD Beverages - CBD beverage companies can take advantage of the trend of increasing CBD dosage and rebranding to better reflect the functionalities of their products.
2. Functional Beverages - Functional beverage companies can explore using CBD and other plant-based extracts to create products with added health benefits.
3. Cannabis Science - Cannabis science companies such as Vertosa can partner with beverage companies to create new and innovative products that appeal to consumers looking for science-backed health benefits.