The Revista Planeta ad campaign serves up some destructive dishes to the dismay of diners everywhere. These print ads are a much-needed dose of reality that demonstrate the harm certain dishes are doing to the planet.
Conceived and executed by Sao Paolo-based ad agency Giovanni + Draft FCB, the Revista Planeta ad campaign presents an array of pictures that relate to planet health issues. For example, duck sauce is presented with a picture of a poor avian creature covered in oil. Another features French mushrooms pictured beside an exploding nuclear cloud. It soon becomes clear that these recipes are not for food, but recipes for disaster. It is a clever campaign that raises awareness about the health of the planet.
Planet Ravaging Campaigns
The Revista Planeta Ad Serves up Destructive Dishes
Trend Themes
1. Eco-consumption - Expanding the use of organic dishes, utensils and containers to decrease the environmental impact of food service.
2. Sustainable Cooking - Using locally grown and sustainably sourced products to reduce environmental damage and create planet-friendly dishes.
3. Eco-friendly Packaging - Developing new, innovative and sustainable packaging solutions for the food service industry to reduce the environmental impact of packaging.
Industry Implications
1. Food Service Industry - The food service industry can develop planet-friendly, environmentally conscious menus that reduce the carbon footprint.
2. Packaging Industry - The packaging industry can explore new materials and design that are more sustainable and environmentally friendly.
3. Organic Food Industry - The organic food industry can promote organic dishes, utensils and containers to help reduce the environmental impact of food service.