MM6 Maison Margiela works in collaboration with Eastpak on a new collection of bags that are designed with a reverse mode method. It is set to join the Fall/Winter 2021 seasonal offerings and all of the pieces in the seasonal capsule are made to be inside out, rearranged, or worn from the back to the front.
The collection is made up of five items in total including the padded backpack known as 'Backtoback." This also has straps and tags that are hanging from both the front and back sections. Another notable item is the Padded Pak'r bag and it extends to three different backpacks that have detachable shoulder straps. It is offered in tones of either black, red, or blue.
Reversible Minimal Bag Collections
MM6 Maison Margiela and Eastpak Deliver the Reverse Mode Bags
Trend Themes
1. Reverse Mode Bags - There is a disruptive innovation opportunity for fashion companies to create more reversible or multifunctional pieces that offer versatility and sustainability.
2. Inside Out Design - There is an opportunity for designers and manufacturers to incorporate this trend into other products such as clothing, footwear, and home goods.
3. Detachable Straps and Pockets - This trend can be applied to a variety of products, including bags, clothing, and accessories to offer more customization and flexibility for the consumer.
Industry Implications
1. Fashion - Fashion brands can incorporate reverse mode designs and multifunctional pieces to offer unique products that align with sustainability trends.
2. Accessories - Accessory companies can incorporate detachable straps and pockets to offer customizable and versatile products.
3. Home Goods - Companies that produce home goods can incorporate inside out design to offer products that have multiple uses or a reversible design for added versatility.