A UK ad firm, Symbollix, is helping advertisers to spread their messages by using reverse graffiti. Reverse Graffiti means cleaning your message into a wall through cleaning or restoration. The company claims its ads are non-permanent and environmentally friendly.
Implications - Graffiti is an artistic medium that continues to be held in a negative light by city-dwelling consumers. Advertisers using the Reverse Graffiti method stand to gain attention by not only cleaning up something that has been shunned by society, but also adding their own message to the clean-up. When consumers see the "cleaned-up" graffiti, positive feelings may arise towards the advertiser.
Reverse Graffiti
Cleaning Your Message into the Wall
Trend Themes
1. Reverse Graffiti Ads - Using reverse graffiti to spread non-permanent and environmentally friendly ad messages.
2. Street Art Advertising - Using graffiti and other forms of street art for branding and marketing campaigns.
3. Eco-friendly Marketing - Using environmentally friendly marketing methods to appeal to consumers.
Industry Implications
1. Advertising - The advertising industry can use reverse graffiti to promote their products or services in an innovative way.
2. Street Art - The street art industry can explore new opportunities for collaborating with businesses and brands.
3. Sustainability - Businesses in the sustainability sector can leverage eco-friendly marketing methods to promote their products or services.