The economic recession has people reassessing the things that are important to them, and as a result, the general perception of 'luxury' has shifted to one of expensive goods, to a definition that describes spending quality time with loved ones.
A new travel experience, a Virtuoso Concept dubbed ‘Return on Life,' is building on this new trend. ROL focuses on catering to that desire by offering life experiences in the form of travel with the people that matter most.
"We are now facing a time of economic uncertainty and naturally people are taking time to reflect on what’s important to them: personal fulfillment and enrichment, quality time with family and friends, and the opportunity to detach from their everyday worries and de-stress,"
says CEO of Virtuoso, Matthew D. Upchurch.
The three types of travel Virtuoso highlights are Time for Family, Time to Enjoy and Time to Celebrate vacations.
The press release adds that the site won't be live until December, at which point virtuoso.com/returnonlife will promote "Travel opportunities that focus on life stages and personal fulfillment as well as value-oriented options.
'Return on Life' Vacations
New Virtuoso Concept
Trend Themes
1. Shift in Luxury Perception - Expensive goods are no longer the main focus of luxury, but rather spending quality time with loved ones.
2. Return on Life Experiences - Travel experiences that cater to the desire for personal fulfillment, enrichment, and quality time with family and friends.
3. Reflecting on Priorities - Economic uncertainty prompts people to reflect on what's important to them and seek opportunities to de-stress.
Industry Implications
1. Luxury Travel - Opportunity to create travel experiences that prioritize personal fulfillment, enrichment, and quality time.
2. Family Entertainment - Provide family-focused entertainment options that offer meaningful experiences and the opportunity to create lasting memories.
3. Wellness and Retreats - Develop wellness and retreat experiences that allow individuals to detach from everyday worries and focus on personal enrichment.