As more companies continue to look to the past for modern day inspiration, these retro ads are great examples of how corporations are effectively using vintage marketing and branding techniques while still maintaining a distinct style.
The popularity of shows like Mad Men and Board Walk Empire have proven that the public is actually deeply interested in the chic and for a time neglected styles of the past. Knowing this, companies selling everything from cosmetics to yogurt have adopted clever marketing and branding campaigns that see retro ads making a demure resurgence into modern times.
Ranging from 60s-inspired makeup campaigns to era-inspired print marketing, retro ads are undoubtedly the new fad that corporations are using to reinvent themselves and their products.
Retro Resurgence Branding
Armida Ascano Discusses New Products That Use Retro Ads
Trend Themes
1. Retro Branding - Retro branding techniques are becoming more popular as corporations continue to use vintage marketing to add a touch of nostalgia to their products.
2. Nostalgia Marketing - The popularity of nostalgic marketing campaigns is growing as companies look to leverage consumer nostalgia to increase brand loyalty.
3. Era-inspired Advertising - Era-inspired advertising is becoming more prominent as companies seek to appeal to consumers' love for vintage styles and aesthetics.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can leverage retro branding to create a unique and nostalgic marketing campaign that appeals to consumers' love of vintage beauty.
2. Food Industry - The food industry can use nostalgic marketing to create a sense of comfort and familiarity around their products, increasing consumer engagement and loyalty.
3. Fashion Industry - The fashion industry can leverage retro branding and nostalgic marketing to create unique and fashionable campaigns that appeal to vintage aesthetics and styles.