Budweiser has employed a fleet of dreamy vintage cars in New York City in a marketing effort to promote its new beer, the 'Repeal Reserve.'
Lyft partnered with Uber to promote this beer, in a stunt dubbed 'Bud Vintage Mode,' which serves as an iteration of the brand's 'Give a Damn' campaign, which promotes responsible drinking. During the stunt, a fleet of gorgeous beer-branded vehicles swarmed New York City to offer Lyft users a journey throughout the 1930's.
The historically-inspired beer is a light Budweiser lager that serves as the ninth "unique recipe" beer to receive the Bud logo since the company's inception in 1876. Like most pre-Prohibition brewed beers, this can is stronger than what most consumers of the brand may be used to.
Vehicle-Based Vintage Beer Campaigns
Lyft and Budweiser are Promoting the 'Repeal Reserve' Lager
Trend Themes
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Vintage Car Marketing — Using vintage cars for marketing efforts to promote new products.
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Branded Transport — Partnering with transportation companies to promote new products via branded vehicles.
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Historical Beverage Revival — Making new versions of pre-Prohibition beers to appeal to consumers' desire for historical authenticity.
Industry Implications
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Alcohol Beverage — The beer industry can use vintage car marketing and historical beverage revival to appeal to consumers' sense of nostalgia.
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Ride Sharing — Ride-sharing companies can enter new partnerships with alcohol brands in campaigns that promote responsible drinking.
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Automotive — Vintage car companies can partner with brands to create unique marketing campaigns that utilize their vehicles.