For those living in either Guangzhou, Hangzhou or Beijing, 'Wowqu' offers rental apartments that are specifically targeted towards young professionals to enjoy. In order to take advantage of a unit available from 'Wowqu,' applicants must be under 35, have no children and fill out an extensive questionnaire. After a formal interview, applicants will either be accepted or declined to sign up with a long-term lease.
'Wowqu' is owned by 'Plateno' -- a hotel group in China -- and has plans to build dozens more rental apartment buildings that focus on the brand's current model. With the population of young professionals in China on the rise, 'Wowqu' helps offer them a place to enjoy rather than jump right into home ownership or solo renting.
Youth-Targeted Rental Apartments
'Wowqu' Has Co-Living Spaces in Guangzhou, Hangzhou and Beijing
Trend Themes
1. Youth-targeted Rental Apartments - The trend of creating rental apartments targeted at young professionals is growing, offering new opportunities for disruption in the real estate industry.
2. Co-living Spaces - The demand for communal living spaces is increasing, presenting an opportunity for disruption in the hospitality industry.
3. Extensive Applicant Questionnaires - Creating a thorough applicant questionnaire is becoming a trend in the rental apartment industry, providing an opportunity for innovation in the application process.
Industry Implications
1. Real Estate - The rise of youth-targeted rental apartments presents an opportunity for disruption in the real estate industry.
2. Hospitality - Co-living spaces present an opportunity for hospitality companies to expand their offerings and diversify their revenue streams.
3. Human Resources - The trend of extensive applicant questionnaires could be applied to the HR industry, offering a new way to vet potential employees.