Using your nighttime fantasies, ad agency Publicis developed a series of ads to promote the Renault Visio System. Since the Visio System keeps you awake and alert when driving, the ads encourage viewers not to "Dream and Drive." The print ads show your dreams and fantasies in first person while an off-putting part of the real world creeps in.
Things that are completely out of place in each scene are subtly blended in to the background. Above their heads is the text asking that you stop dreaming. In one scene, you see yourself playing guitar in front of a large audience. Hidden within the audience is giant and stoic mouse. In another ad, construction workers are blended into an audience of your fashion show.
Off-Putting Fantasy Ads
A Renault Visio System Campaign Shows First Person Fantasies with a Twist
Trend Themes
1. Immersive Advertisements - Using first-person fantasies with disruptive elements in ads to create an immersive experience for viewers.
2. Safety-focused Campaigns - Promoting safety while driving by highlighting the dangers of daydreaming.
3. Subtle Disruptive Elements - Incorporating subtle and unexpected elements into ads to capture viewers' attention and make an impact.
Industry Implications
1. Automotive - Opportunity for car manufacturers to leverage immersive advertising techniques to promote safety features and capture consumer attention.
2. Advertising - Advertising agencies can explore disruptive elements to create engaging and memorable campaigns for their clients.
3. Consumer Electronics - Potential for consumer electronics companies to develop safety-focused campaigns that promote alertness while using their products.