Titled 'MADONNA,' this vibrant editorial for GLASSbook Magazine has several obvious religious undertones. The title depicts the Virgin Mary in Christian art, but the elaborately colored photos look nothing like a typical religious portrait.
Through the model's attire, poses and props, an obvious monastic aura is delivered. But instead of the traditional white cloth, the model is wearing lavishly embellished crowns on her head. This reminds us more of Elizabethan royalty, but the model contradicts this with jewelry with crosses and beads that look like rosaries and a heart-shaped prop that looks like it could be a red apple.
Her poses are mixed-signalling as well -- in some, she puts her hands together like Mary, whereas in others, she is posed like Buddha with one hand up in the air. The photos are intriguing because they are truly up for interpretation. They were shot by Jason Setiawan and styled by Leonid Gurevich.
Monastic Culture-Clashing Editorials
The MADONNA Editorial Hints at Various Religious Undertones
Trend Themes
1. Religious Mashup - There is an opportunity for trendsetters to create designs and products that mix elements of different religions in a respectful and innovative way.
2. Contradictory Symbolism - Designers could explore creating visuals and products that use contradicting symbols from different cultures and religions for an intriguing effect.
3. Interpretive Imagery - There is potential for creatives to play with symbolism and art direction to create images that are open for interpretation, sparking conversation and ideas.
Industry Implications
1. Fashion - Fashion brands could play with motifs and symbols from different religions in their clothing designs and accessories.
2. Art - Artists can create pieces that mix symbols and elements from different religious cultures to create meaning and context.
3. Photography - Photographers can experiment with art direction and symbolism to capture images that evoke thought and discussion.