Trend Hunter’s Chief Content Officer Armida Ascano dives into evolving social media trends in The Reinvention of the Influencer, one of the platform’s Now Trending YouTube series videos.
The video examines how brands and influencers leverage social media to connect with consumers. Initially, consumers would turn to influencers as a trusted source to vet a product, however, this method is quickly becoming outdated. Oversaturation, heightened competition and a shared desire among brands for virality in exchange for sales means the influencer marketing model, which has worked for so long, is becoming difficult to get right.
One way brands are breaking through the noise is showcased through Trend Hunter's Co-Created Influencer Insight. The insight explores how social media influencers collaborate with brands to co-create products, ensuring the influencer has some skin in the game and becomes invested in the long-term success of the product. These products span everything from the fashion industry to the wellness space.
For more on the Reinvention of the Influencer, check out Trend Hunter’s free 2023 Trend Report.
The Reinvention of the Influencer
Trend Hunter’s Now Trending Series Explores Social Media
Trend Themes
1. Co-created Influencer Products - Co-creation opportunities between influencers and brands to launch innovative new products.
2. Innovative Social Media Strategies - Exploring unique and novel social media approaches to connect with consumers.
3. Long-term Partnerships - Building collaborative, sustainable and mutually beneficial partnerships between brands and influencers.
Industry Implications
1. Beauty and Personal Care - Opportunities to co-create unique beauty and personal care products with influencers.
2. Fashion and Apparel - Partnering with fashion influencers can lead to innovative and exclusive clothing lines.
3. Health and Wellness - Collaborating with wellness influencers to co-create and promote new products and services.